Push & pull strategies in Trade Marketing
Push and pull strategies in Trade Marketing are fundamental for the functioning of companies, and learning to combine them will enhance the scope successfully.
How to create an innovative shopping experience for the consumer
An innovative shopping experience allows you to attract customers to the physical store as well as build customer loyalty. Creating an attractive environment and allowing social activity stimulates sales.
The challenge for Retail Media
Working with Retail Media brings great benefits and challenges for brands and retailers. This media circuit is relevant to reach massive and segmented audiences, at different impact points of the conversion funnel.
Habits and preferences of today’s consumer
Knowing the habits and preferences of today’s consumer allows us to create intelligent strategies that convert to sales and generate brand loyalty.
Challenges of implementing AI in commerce
In an era where Artificial Intelligence (AI) promises numerous advantages in commerce, its implementation is not without challenges. This article explores the common obstacles companies face when incorporating AI into their business strategies and how to address them effectively.